For the open doors of the four parisian applied arts schools, we wanted to create an engaging and attractive visual, both in terms of colors and shapes, related to the field of evocation more than representation. The most obvious for us seemed to evoke the freedom and creative emulsion of these places as well as those who follow their studies, in order to make the target come and take a look.
We started from the idea of a frame surrounding an organic form, to evolve towards an idea of frame structuring the same form. In the first version, the form plays with the frame while leaning on it, while in the second, the form takes all the place and resembles a form of creative fire, framed by the frame.
Medium : Photoshop and InDesign
Date : 2017